SEO stands for ‘Search Engine Optimization’. It is defined as a measurable and repeated process through which Google send signals to various search engines in order to rate a particular page. After crawling to the page, Google uses a complex mathematical formula known as an algorithm to score every website and also to inspect every search made by people in Google. The synthesis of this process leads to the ranking of the page and it appears according to what people are searching on Google.
Important points to know about Google SEO
Keyword Research: As a content developer, knowledge about keywords is a must. Focusing on the keyword can get the best of the results but thorough research of the same is also needed. Keyword research is what people inquire about on Google and the role of a business is to find relatable keywords. As 90% of the searches happen through Google, hence Seattle SEO or SEO are seen as synonyms. On Page Optimization: After the keyword research it’s time to develop a potential content to get placed by Google. For this, the most valuable keywords should be placed in the body of the text, the title, and the subheadings. Further, the Meta title should also have a solid keyword. The description found below the link in Google is the Meta description. This contains engaging text inclusive of relevant keywords. This will boost the click-through rate. The next thing you need to keep in mind is the addition of relevant pictures. Know that, Google and the readers like pictures rather than just plain texts. The file name of the picture should again contain the keyword. The final work is to link the page with other pages of the same site. Internal linking enables Google crawlers to find the relevant page according to the search made. Build networks: In order to increase the page visibility, it is important to share it on various social media platforms. Creating internal as well external links will boost the chances of Google crawlers to rank the page. This activity is known as ‘Off-Page SEO’. For more details visit https://monopolydigital.com/seattle-seo/
How does Google SEO interpret websites?
Evidently, Google does not show any website to its readers. It wants to show the sites which are trustworthy enough. Creating high potential and relevant content with proper optimization allows Google to trust the website. In the other scenario, Google can also penalize sites which repeatedly fail to perform well. Reviews by the audience help Google understand the relevance of the website. Getting highly authoritative articles from newspaper or websites or other trusted sites, partners and vendors can help build a trustworthy connection between Google and a website.
In addition to the trustworthy aspect, Seattle SEO also highlights websites which have a good authoritative base. In other words, the websites are popular enough. So, the website has to convince Google by sending signals that it is the most popular website for the then relevant search. This is where building external links play a pivotal role. Thus it is through building a strong social network which gets a trustworthy and authoritative hold on the internet.